Tuborg _ Open for Fun /
Info
Saatchi & Saatchi India approached Paintbox to create CGI renders for a campaign showcasing
how Tuborg is enjoyed in different cities in India. Mumbai likes to unwind and go out to party, while
Bengaluru enjoys the stand-up culture to Delhi and its home-parties. The campaign connects with the
youth and highlights the fun aspect behind the brand Tuborg.
We produced 5 main images with 3 label changes for each layout.
Our responsibilities involved re-imagining the layouts shared by the client and executing them in CGI.
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Client _ Tuborg
Agency _ L&K Saatchi & Saatchi, India
Production Coordinators _ Krishna Maheshwari & Amar Kakad
CGI Artists _ Samar Sonone, Mithun Tailor & Neeraj Sharma
Compositing, Retouching & Grading _ Amar Kakad & Devesh Joshi
PAINTBOX, MUMBAI
Initial Layouts shared by Agency
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