INSIGHT:

If testicular cancer is picked up early enough, there’s a 95% chance of survival. And guys can live a normal life, doing all the things they did before.

IDEA: 

To remove the stigma around testicular cancer and inspire men to check themselves regularly, we interviewed some of the hairiest, wrinkliest spokespeople around. They shared stories of their lives after cancer. It turns out that, thanks to early detection, life has returned normal – maybe too normal.

CAMPAIGN:

An online video got the ball rolling, driving traffic to an informative Testi-Monials microsite and regular updates on Norm’s incredible, unbelievably normal Instagram feed.