ARCHTYPE //
TYPE EXPERIMENTAL BOOK DESIGN FALL 2015
OBJECTIVE
For a graphic designer who accepted the Modernist principle of the unity of the arts—that graphic design and typography share the same theoretical base as architecture. They arise from the same mindset and occupy the same visual landscape
APPROACH
I designed materials for a hypothetical design conference called Archtype such as a book, poster and badge. The conference is about the interaction of architecture and typography. The main audience of Archtype conference would be both designers and architectures. This book designed by incorporating architectural elements with experimental typography to convey the conference’s theme.
