BIKINIBOOM ⌁
70 YEARS OF AN EXPLOSIVE INVENTION | 2016
★ Event Creative Direction ★ Brand Design ★ Graphic Design
In 2016 the Bikini, one of the most important society
pop icon, turned 70 years old.
Bikiniboom was a funny event that celebrated and analyzed
the story of this revolutionary bathing suit and, at the same time,
created some deep reflections about humanity.
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★ THE STORY
On July 5, 1946, the French engineer Louis Réard unveiled an outfit "smaller than the world's smallest swimsuit".
Few days earlier, the U.S. military had conducted nuclear tests at Bikini Atoll.
Réard hoped that his invention would be as explosive as that test and so called his new creation “The Bikini”.
People, at the time, were excited and had confidence in technology progress that could change the humanity,
but were shocked by the smallest two-piece swimsuit.
The "Bikini" was so scandalously that was modeled for the first time by Micheline Bernardini, a famous nude dancer.
★ The EVENT
The target of Bikiniboom event was, not a simple analysis of a stylistic evolution of bathing suit, but a comparison between the mindset
of that era and the relationship human/habitat, recounted by a fresh and colored tone, inspired to pop art and historical images.
The result was a dynamic and interactive routing of an important current theme: North Korea nuclear tests.
★ Event Key Elements
Exhibition projections, exclusive video interviews of famous Italian celebrities, shops,
body painting live performance, photocall, dj-set, food and beverage.
