Being an inspiring artist is both a noble pursuit and prestigious accomplishment. Our new slogan—Few Can Do What You Do—is about acknowledging this greatness; the greatness of those who have chosen to pursue their dreams by working in a creative industry. We want to empower visual artists, celebrate their uniqueness and help them succeed,” explains CEO Lukas Dryja.

To bring this message to life, the company has launched a quirky multilayered campaign that reflects the vast creativity of its community. A tongue-in-cheek video series calls out the all-too-familiar truism that creatives think they’re better than everyone else, simultaneously poking fun at and applauding the tribe. Each of the five shorts spotlights a boastful creative and a bizarre set of activities that they’re better at than most, because, few can do what they do.

Format makes it easy to build, design and manage a professional online portfolio. Tens of thousands of creative professionals in over 190 countries use the platform to beautifully showcase their work, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, Format is a self-funded company dedicated to empowering the freedom of artists.

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