Polú Poké is a Hawaiin Poke restaurant that has been working away behind the scenes to bring Poke to the common market. Poke is a raw fish salad, with its main component being sectioned/cubed raw fish.
As a relatively new food trend that is about to rapidly become a new favourite, Polú Poké needed a new brand that matched their new vision. After working on pop-ups in renowned venues like Selfridge & Co London, and Shoreditch House London, their next natural step was to move into a permanent venue in Shoreditch, London, which can be found on Worship street.
The brand identity was created to reflect the company as a whole, their values, what they do, and show the vibrant and fun personality of the brand. With a strong concept relating directly to fish, a hook logo was designed that holds on either side the words Polú and Poké. The hook symbolises fish, and the restaurants promise that the fish used in the bowls is freshly caught every day.
With a clever, and unique logotype system in place a simple strategic vision was created, and so was born the companies tagline "We've got you hooked." The final touch was adding extra accents to the words Polú Poké to emphasise the pronunciation of the words correctly.
The identity system has been rolled out across in-store graphics, influenced the interior of the restaurant and has been used to create all brand packaging.