With this bathroom amenities branding for The Cullen I wanted to extend the personality of the hotel. The packaging needed to be bold and colorful and a little cheeky, yet still reflect the clean look and feel of the hotel. The Cullen has a relaxed and colorful vibe and I wanted to reflect that in my packaging. The name: SOAK in the atmosphere is a fun way of highlighting that the Cullen is all about the atmosphere, and experience of the hotel itself. I chose a bold orange inspired from the interior of the hotel, and kept the shape geometrical emphasizing the cylinder shape in every aspect of the design. This is a student assignment.