International Society of Typographic Designers
Student Assessment Scheme 2017
This publication was awarded.
The graphic identity is eventually developed for ISTD brief: Banned book. I decided to draw attention to the book “Flowers for Algernon” by Daniel Keyes. The main character of this book is mentally disabled person. As a form of usage I decided
to make an app, which brings together books reading and entertainment through interactive experiences.
My idea is to draw a parallel between the process of character becoming more self aware and an app which evolves to be more visually organized. I came up with a graphic system consisting only of letters and numbers. The letters represent mental maze of the character, which unlocks with the help of the reader. Numbers represent the amount of the progress reports (i.e. chapters of the book). The mental state of the character is reflected in the text layout of every report. Initially the text is not organised, without structure and does not follow any rules. The typographic choices and detailing are developing from the level of amateur to professional as a parallel to developing abilities of the character. By the end of every progress report there is a task which reader has to complete to proceed with the book. Every task is based on the storyline of the report. In the beginning reader has to complete “more physical” tasks with clear instructions to follow. Moving on with reading, tasks become more logical and demand speed in performing them. The reader immerses himself into the story with the performing of tasks. Tasks allows reader to come “inside” of the report and associate themselves more with a character.