A series of slightly oversized catalogues presenting the Design House Stockholm collection for 2017. Each catalogue had a theme, "The Chairs", "The Scandinavian Room" (Furniture),"The Scandinavian Kitchen" (tabletop and kitchenware) and "The Greenery”(products associated with indoor gardening, plants and cultivation) and could be handed out one and one or as a set, collected in a specially designed totebag. Photos were taken in the spacious Vida art museum on Öland, Sweden. Together with interior stylist Saša Antić I created minimalistic rooms with large white semitransparent fabrics, a set design we also used in the fair stands presenting the 2017 collection.
Photography by Jonas Lindström. Styling by Saša Antić. Texts by Hanna Nova Beatrice and Daniel Golling.
The 2017 collection was presented at IMM Cologne and Stockholm Furniture Fair, in exhibition stands that shared characteristics and set design with the catalogues photos.