“It is desirable to keep the letter style simple, unmannered, and untrendy so as not to distract from the cube concept” - Paul Rand
What if NeXT had remained its own entity and was never acquired of Apple?
What if they became a big competitor in today’s world with Steve Jobs leading the company to success across the industry?
I took the time to imagine what their identity would be like if those factors were true. Keeping Paul Rand's concept alive but in a more modern squircle-based design while keeping the spirit of the cube and simple font and color alive.
