Karting is the entry door of motorsport. The 'WIK' project is the opportunity to share that passion and allow everyone to experience the excitement of the motor racing in an inspiring environnement.

The idea is to created a place that combines a unique indoor karting infrastructure with a welcoming ambiance. To create a comfortable place where it feels good to eat and hang out. A subtle balance between high performance and cosy refinement. 

The challenge of this project was to develop an identity that conveys a performance racing spirit whilst staying refined and accessible.

Therefore we created a bold geometrical wordmark that refers to the visual heritage of motorsports and combined it with subtle colours (dark green / mint green). The 'WIK' logo also gave birth to 'Vroomi' a complete display font which helps affirm the identity across all marketing materials.     

Co-designed with Tatiana Mai
More details on http://www.clubsandwich.cc