This was an unpublished project for a digital marketing agency from Sao Paulo, Brazil.
The goal was to unlink the name of the company to the owners names in order to better represent the collective group that worked there. They were looking for something more casual and modern to represent a change in the company's philosophy.
After going through a naming process, Cachalote was the chosen one.
Cachalote (Cachalot or Sperm whale) are social and curious beings. They are an evolved species that communicate with their social unit though sound waves in a very unique way, different from any other animal.
The distorted variation of the company's name simulates the animal's body movements. These variations can be used with or without the colourful silhouettes, depending on the online/digital material.
The colours are vibrant to convey the modern view of the company, conveying confidence, boldness and innovation.
The company's slogan translates to "Communicate the right way". It invites small and big companies to think about how they are selling themselves to their customers and if that is the most efficient way to do it.
