PROFILE:
Mika is a budding new culture in the confectionery industry with branches and kiosks, primed with premium gifts for any occasion worth celebrating. They open their business in 2012 and expanding with one aim – affordable everyday premium gifts for everyone. The philosophy of the company is simple, as every day is a gift, and there is always a reason to celebrate every day. At Mika, they celebrate the culture of love and sharing, they believe that all the love and joy should be shared to everyone around – as love is only meaningful when shared. Mika products are baked with the best and finest ingredients with loads of love and passion, and promised that each bite will be unforgettable experience. The range of gifts range from cakes, puffs, cookies and more. Catered for any occasions you can name of, from baby showers, birthdays, weddings to reunions or just simply having them for tea – wrapped in boxes, tins, hampers and baskets as gifts for your event.
PROFILE:
Mika is a budding new culture in the confectionery industry with branches and kiosks, primed with premium gifts for any occasion worth celebrating. They open their business in 2012 and expanding with one aim – affordable everyday premium gifts for everyone. The philosophy of the company is simple, as every day is a gift, and there is always a reason to celebrate every day. At Mika, they celebrate the culture of love and sharing, they believe that all the love and joy should be shared to everyone around – as love is only meaningful when shared. Mika products are baked with the best and finest ingredients with loads of love and passion, and promised that each bite will be unforgettable experience. The range of gifts range from cakes, puffs, cookies and more. Catered for any occasions you can name of, from baby showers, birthdays, weddings to reunions or just simply having them for tea – wrapped in boxes, tins, hampers and baskets as gifts for your event.
-
Designer: Shawn Goh Chin Siang
-
The inspiration comes from my recognition and understanding of the significance of this special festival to Malays same as Chinese New Year.“Balik kampung” (which means back to hometown) is a common theme, I was thinking “how” to induce new sparks out of a long-celebrated festival, without losing traditional sense. Therefore, i have conducted sufficient researches particularly on Malay culture in order to have an in-depth understandings all the related aspects of this culture of Malay society.
In-depth researches and interviews were done in several ways to get a good grasp on the way the Malays celebrate Hari Raya in order to work better on the design. The packaging box is not only a gift set given to Malay people, but also serve as an educational material to enhance understanding of traditional culture of Malay people among all Malaysians. The outcome of this project provides a great opportunity in encouraging my art direction to be genuine, unique and innovative in presenting the essence of Malaysian Culture in a glance.
This packaging features a collapsible and foldable box with attached strings to allow it to be carried around conveniently. It can also be folded flat and stored away for next use.The outermost surface, Antartic Snow Galaxy 280 gsm makes the picture appeared to be darker in lustre. The company logo and the greeting of Aidilfitri wishes is gorgeously embossed with metallic Gold finishing which compliments perfectly on the premium surface of the box.
