Swatch Watch
Swatch is the teller of time. It tells you when it’s time for your next appointment, tells others that it’s your time to shine, and tells the world it’s time for change.
Since its beginning in the 1980s, Swatch has been less about shiny metals with high price tags and more about the individual wearing his/her timepiece. Each year the company takes even greater initiatives to manifest the individual within, whether it be through freestyle sports events, artistic competitions, or limited release lines by famous designers. When the other companies are busy investing in rocks, Swatch approaches a resource you can’t just dig up from the ground: the artistic mind.
The past is preserved through following the rules; the future is created by breaking them. What Swatch brings to the world is a modern revolution to the classical (or what we like to call “classic-old”) style of watchmaking. Through its three main focuses - sports, fashion, and art - Swatch moves to change the way the world sees, wears, and utilizes its time.
Since its beginning in the 1980s, Swatch has been less about shiny metals with high price tags and more about the individual wearing his/her timepiece. Each year the company takes even greater initiatives to manifest the individual within, whether it be through freestyle sports events, artistic competitions, or limited release lines by famous designers. When the other companies are busy investing in rocks, Swatch approaches a resource you can’t just dig up from the ground: the artistic mind.
The past is preserved through following the rules; the future is created by breaking them. What Swatch brings to the world is a modern revolution to the classical (or what we like to call “classic-old”) style of watchmaking. Through its three main focuses - sports, fashion, and art - Swatch moves to change the way the world sees, wears, and utilizes its time.
Our job as Flying Penguins is to bring out the edge in your product. Using what the public already thinks and what the product already has, we create and establish a connection that will better strengthen that bond between you and your customer.
This campaign’s goal is to open up the audience’s eyes to the idea of expressing time. To do this we aim to use a unique collage style of art direction with empowering messages to show how this fusion of art, identity, and time can come together to create something great.
In order to promote the idea and collections of Swatch watches, we shall engage in direct marketing. Each mailer
will be influenced by one of the print pieces and will feature a full sized image of that print on the opposite side in the form of a poster. The pamphlet will give people an inside look into the culture of Swatch while also displaying certain watch selections to browse through.
will be influenced by one of the print pieces and will feature a full sized image of that print on the opposite side in the form of a poster. The pamphlet will give people an inside look into the culture of Swatch while also displaying certain watch selections to browse through.
Sticker pages of Swatch-influenced art that will be distributed at Swatch stores and promotional events. Swatch will
have pictures of these stickers in inventive places/ways that will spark interest amongst the public. They will be posted on the Swatch Twitter, Facebook, and web pages that will follow up with asking the public to submit their own environmental sticker art.
have pictures of these stickers in inventive places/ways that will spark interest amongst the public. They will be posted on the Swatch Twitter, Facebook, and web pages that will follow up with asking the public to submit their own environmental sticker art.
By using touch, one is able to control a stream of ink as it passes through a moving canvas. The direction and style of this
stream can all be controlled by the user. Once someone is done, they can view the canvas they just painted on and see that it is the face of a timepiece. Users can then choose to share this timepiece through the internet or even use it as their own customized clock widget for their electronic device.
stream can all be controlled by the user. Once someone is done, they can view the canvas they just painted on and see that it is the face of a timepiece. Users can then choose to share this timepiece through the internet or even use it as their own customized clock widget for their electronic device.
Swatch shall place greatly sized posters on the Macy’s building in Union Square. Facing these posters will be another
ambient piece, actually it would be better to name it an ambient time-piece. From the ground it seems as if there are arbitrary lines painted in the square, with a big Swatch watch going up the column. However, once seen in proper perspective from buildings such as Macy’s, one can see that these arbitrary lines actually create a dial in the middle of the square. This will also prompt people to go into Macy’s, which just so happens to sell Swatch watches.
ambient piece, actually it would be better to name it an ambient time-piece. From the ground it seems as if there are arbitrary lines painted in the square, with a big Swatch watch going up the column. However, once seen in proper perspective from buildings such as Macy’s, one can see that these arbitrary lines actually create a dial in the middle of the square. This will also prompt people to go into Macy’s, which just so happens to sell Swatch watches.
