Brand for Twig and Leaf
Client: Twig and Leaf Botanicals
This project is a re-brand for a small company that grows and distributes organic handmade teas, health and beauty products. twig and leaf botanicals needed a new look to help them grow and prosper a largely online marketplace. The logo I came up with abstracted from a literal twig and leaf and encompassed the fluid feel of a water droplet. It was the simple modern mark the owner, Kelly Beth was seeking.
l designed the packaging for the teas and other botanical products Twig and Leaf makes and distributes. Our goal was to create sustainable packaging that encompassed "cradle-to-grave" thinking. Everything needed to be biodegradable or recyclable and plastics were out. We settled on a system that could be used across all of the paper tubes. bags and glass bottles the brand was currently using. Certain areas on the labels were left blank to give the person filling a custom order ultimate control over how much was put into each package and when it was packed. That little hand-added touch fit with the earthy brand and made the whole label system flexible and affordable for a small business.
