Toronto Transit, Rebranded
The proposed corporate identity design for the TTC is an outlined circle that suggests a rotating wheel, signifying motion, speed, direction and efficiency, all aspects that the TTC stand by. The arrows coming into the circle are the suggestions of two letter T’s, standing for Toronto Transit. As a whole, the identity represents movement in the form of getting from one point to another. The red colour is maintained, as it is a great signifier of our current TTC design.