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Kraft has launched a new product - Milka ThankYou. Basically the concept of the entire campaign was that of generating as many Multumesc ( Thank You ) as possible. The campaign is mostly taking place on-line offering a e-card platform on http://www.milkathankyou.ro. Obviously we needed some online banners to let everybody know about the platform we've built. Thus the following banner.

We started thinking about an interactive way of presenting Milka ThankYou and a banner that Thanks it's viewer for straightening him up seemed as the best idea for this particular campaign. Enjoy
Straighten me up please :)
Yes ... it's a tilted banner
Are you enjoying the view?
It would be nice if you'd make the effort of straightening me up
Where did you see a tilted banner before?
Come on, straighten me please :)
Can you at least ask someone to straighten me?
Thank you! Small deeds are the ones that make the difference!
With Milka ThankYou it's so easy to say Thank you!
Click here and thank all your friends. www.milkathankyou.ro
Copy: Adrian Constantinescu
Agencies: Starcom & http://www.digitalstar.ro