BRIEF: To encourage children to drink fresh, fruit juices and realise the nutrition and
strength it imparts as opposed to regular energy boosters and flavoured sodas.
CHALLENGE: We all know how difficult it is to get kids on board to drink anything healthy.
Children need the vitamins packed into fruits but getting them connected with anything nutritious has always been a challenge.
SOLUTION: Experts found that children who regularly watched Popeye started gaining a liking to spinach. Spinach became a source of secret energy and more muscle power that allowed Popeye to beat enemies. Similarly, we thought, to sell this category of fresh fruit juices to kids, it will be best to speak to them through their superhero icons. Hence, special superhero logos were developed using fruits, thus suggesting the immense power of fruits that bring immunity and boost health.