The visual language produced for all the communication materials, derives from the content of this year's event theme "Reading the compass".
That is that, in our overloaded daily life it is quite often to feel disoriented, confused and lost in all the information. As a result it is very easy to lose the true coordinates to our original goal, or even need to change our initial route to another, different direction. The idea of being confused and disoriented in information and the state of mind that would call for the recalibration of one’s inner compass are conveyed through the above typographic approach.
The event’s visual language –in order to become sufficiently legible and understood– asks the reader for a small effort to recalibrate his/her normal way of reading information. This effort peaks during the event, when the reader is heavily exposed to all the different designed materials. During this period this “visual language” starts becoming more of a “visual voice” and offers an experiential understanding of the themes content.
