We are Flake*
Flake* is your video source in Luxembourg! The project consists in a Facebook page where you can find videos featuring music, lifestyle, challenges, comic gags and much more...
The same news feed is also showed up on the Flake* website that is going to change and grow during this year.
Logo concept process
For this new online channel we created the logotype, the Facebook profile images and covers, the website design & development and its different possible applications.
The design of the logo is very simple, composed by the word “Flake” and followed by a small asterisk*, shaped into a snowflake.
Why a snowflake? Because each snowflake is different one from the other, just like the panoply of videos that you can find on the platform.
Different possible logo applications
It's so fascinating to think about
how each snowflake is completely individual
- there are millions and millions of them, but each one is so unique. (Kate Bush)
Possible t-shirts and bag applications
