Vero Cafe coffeehouse chain came up with the idea to issue a limited edition coffee for home. Some people are early birds, some are night owls and the others are somewhere in between. No matter who you are, everyone needs an energy boost at different time of the day.
Based on this insight, the new limited coffee series were introduced. Different coffee beans were matched to different types of people (birds) so everybody could enjoy its own cup of coffee.
Tattoos are one of the strongest attributes of self-expression and self-identification. Their distinct, iconic visual style inspired the packaging design idea. Morning coffee has lark illustration, owl is for night lovers and fenix stands for afternoon people.
Each of three coffee bags was labeled with the greeting matched to different time of day: ‘Good morning’, ‘Good afternoon’, ‘Good evening’.
The limited edition coffee series transformed into the best-selling product. The unique packaging was spotted by the Maxima (the largest supermarket chain) representatives and offered a spot on the . Because of the high demand for the packaged coffee Vero Cafe significantly increased the production of freshly roasted coffee.