SUPREME x LUSAKA x LOSTLUX
A Brand Exercise.
The Story:
My photography has always been a reaction to an alien environment. I go documentary style absorbing the visuals and capturing moments in all the glory of its rawness. I visited family in Lusaka this month and one thing that stood out to me about the city was the dress code. Everyone was dressed fresh. I could isolate individuals and put them on a runway; they would kill it. So I put two and two together for a branding exercise. I picked supreme because of its personality and unique take on authenticity. Check it out, let me know what you think.
A Brand Exercise.
The Story:
My photography has always been a reaction to an alien environment. I go documentary style absorbing the visuals and capturing moments in all the glory of its rawness. I visited family in Lusaka this month and one thing that stood out to me about the city was the dress code. Everyone was dressed fresh. I could isolate individuals and put them on a runway; they would kill it. So I put two and two together for a branding exercise. I picked supreme because of its personality and unique take on authenticity. Check it out, let me know what you think.
