RealCityLab is a project that aims to enhance the education quality, the curriculum and the teaching system of the Architecture Bachelor program of Faculty of Fine Arts. New didactic tools and applied research components are developed for the bachelor of architecture program, which impart knowledge to understand the current urban issues and urban regeneration. Adding a strong orientation on practice and applied research to the existing curriculum that will lead the graduates to gain higher awareness towards real urban issues and urban regeneration.
We collaborated with CLUSTER & Habitat Unit to create the branding & visual direction for RealCityLab, where we found the overlap between education and reality a point of interest, where the project tries to offer alternate methods to present Architecture students with real world experiences that would inform and enrich their theoretical education.
The visual direction is based on creating an abstraction of Cairo's map based on a three-size module system, each symbolizing one layer of Cairo's urban heirarchy - from then on, the modular abstraction was used as a grid from which we'd extract a selection of three different shapes each time to represent a different product of RealCityLab.
To separate the core of RealCityLab material from its products including workshops, seminars, and symposiums, we created a system to differentiate where all content that speaks about the project itself would be a selected section of the core abstract visual, while any material specific to an RCL product would be signified with a three-module icon extracted from the original abstraction.