CELCOM RAYA BILLBOARD
Brief: Create awareness in the Hari Raya Aidilfitri.
Problem: To stand out from others Telco communication
Solution: Celcom have an iconic territory bar, we will fully use the iconic territory bar in the billboard. How? After experience different round, different execution, we finally found that when we turn the territory bar for 90º, It kind of look like the crescent transaction into full moon which is also part of the Raya elements. To have the moon in the billboard can be say that when Raya night there is a cloudy night which have no moon, then this billboard serve as a human made moon for this Raya day.
