S T U D I O E S T H E R
is a cool spot dedicated to the art of experimentation in order
to sharpen the creative state of each individual that passes through it.
The classical and timeless architecture of the building,
as colors, signs, fonts and textures
were inspiring to develop the Esther's Visual Identity.
Mixing the traditional with the modern of simplicity.
T h e
B u i l d i n g
H i s to r y
The studio is located in the modern Esther Building in the center of São Paulo, pioneer in mixed use, combining residential and commercial units in the same tower, it is one of the first buildings to follow the precepts of modernist architecture in Brazil.
It was built to be the new headquarters of Esther Sugar Mill's office and was soon frequented by the high society of São Paulo.
Commercial units were taken over by lawyers, accountants and engineers, while residential houses were given bohemians, artists and intellectuals.