This was the beginning of my Master's project (BOX) which became an entity of its own. I was inspired by the creators of GUM and Lemon Magazines, who interrogated the format of their product and reimagined it as a product, creating value in a format that was under threat (and still is) by the trends in digital media and a decline in the print industry.

I imagined a "magazine" that would be released on USB drives and each issue would form a product/toy of some kind. I sketched out the idea and modelled it in 3D space using Maya.