McManaway Marine Re-brand
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  • About

    About

    Re-branding of a well established boat builders in New Zealand.
    Published:
The Craft Of Traditional Boat Building.  
McManaway Marine is a family owned traditional boat builders established in the 70's, nestled in a small port town of New Zealand. They're specialists in the craft of woodwork and its application to marine vessels both private and commercial.

The idea for this project was to capture the craft and workmanship through the character of the tools and the surrounding environment and let these elements be the personality of the brand, conveying the knowledge & experience, trust and most importantly the craft that is lost with modern methods.
Inspiration - International Maritime Flags & Cardinal Markers
Brandmark
 
 Complete Stationary Set... On an angle