SASSEN CO - a fashion branding project

The brief was simple, to create a modern, cool, fresh and fun look for the brand.
The brand creates unique basics,  t-shirts, dresses, jumpers etc. The brand would need to reflect that, but also be eye catching enough to get the customers attention before noticing the subtle details of the clothing.

I chose to create a hand lettering style for the logo as I loved all the S's in the name, and we wanted the Co to be a major part of the logo, rather tha
n just added on at the end.