Adobe gifted us with ten images and a theme—in this case, the word "zesty". True to form, we rewrote the challenge rules, rejecting some of the original images and choosing others. Questioning the brief is always going to lead you to more interesting places.
We believe that what may seem like roadblocks are actually part of the creative process. We may have a moment of panic when something doesn’t work out, but then we get ourselves together and re-route. You have to be quick on your feet and pivot toward something new. The best results come out of that because you haven’t been overthinking it.
We began the challenge by contemplating the meaning of zesty. It speaks to energy and food, and we eat a lot and have a lot of energy. It resonates with our personalities. It’s a little zingy. We usually include physical elements in our work, even when the final deliverables are digital. It was clear from their initial sketch that the Take 10 challenge would be no exception.
We envisioned a dimensional abstract landscape, taking structural inspiration from Joan Miró, Pablo Picasso, Henry Moore, Barbara Hepworth, and Oskar Schlemmer, and working with ideas of Cubism, Dada, Bauhaus, and modernism. We identified new Adobe Stock assets that fit our notions of what zesty means; then we moved on to building the abstract shapes out of thick foam core covered in clay. We also designed suits that would render their bodies as abstract as the set.
The plan was to erect the set on the roof of the six-story studio building. However, high winds knocked over one of the shapes, and when Sobierajski and an assistant pushed it back onto its C-stand, the piece snapped in half. That and blowing snow meant it was time to rethink their plan.
We retreated to the studio space and transformed the room into a giant seamless backdrop, covering everything in white. The set went up, the suits went on, and we danced around the abstract shapes while our studio mate shot take after take. We believe that design is very much a performance and we try to hold true to that in everything we do.
A COMMITMENT TO FUN
Performance is important to our work for several reasons. For one thing, it’s fun. When things are fun and approachable, we feel like we’re hitting the mark, both in terms of the work being successful, but also in terms of pushing ourselves. There’s a rigidity and structure to some elements in our work, but there’s also this additional layer of purposeful eclecticism and bringing in ideas that make others want to interact with it. Yet it’s still able to communicate a message or concept.
We’re also intrigued by finding a way to personify ourselves in our work. We think it’s important that design has a trace of personality.
After the photo shoot, we reviewed the images and chose the best composition. We opened it in Adobe Photoshop CC and began introducing the ten Adobe Stock assets to the scene. While creating the final layout, we considered the color, texture, graphic nature, and scale of each asset, and how those aspects played off the other assets and the set.