Fluimucil ® - "Love your lungs as your planet"
The lungs are organs from our human body which we give less importance than we should. People wait until they start suffering from a disease to pay attention to them. In many countries, diseases such as: the flu, cough, nasal congestion and allergies are common and not classified as deadly. It starts with accumulated phlegm plus the lack of a medical threatment our body manifests symptoms that can be dangerous. Generally speaking, the trees are known as "the lungs of the planet".
This phrase was the inspiration for the key visual "Love you lungs as your planet" that was chosen by the results from a slow improvement in Earth's environment. People are doing it at time helping with recycling practice and saving resources as:
water and electricity. The proposal is aimed at making people be aware of lung diseases and how to prevent them.
The client requested a graphic piece where we can communicate the importance of our lungs with an element we have to take care of. The trees are the lungs of nature and the perfect element to represent them with natural landscapes like: cities, forests, rivers, beaches and mountains.
