Mackenzie Gooch's profile

KPU Brew Lab Packaging Concept

A hypothetical craft beer series for KPU Brew Lab (KPU Brewing and Brewery Operations Program) in Langley BC, Canada. This was done for a packaging design course following the branding of the KPU Brew Lab from a project assigned earlier in the semester. This is a selection of three beers from the "Beerducation" series.

During your obligatory Sunday visit to your Grandparents house you bring along a case of KPU Brew Lab’s new series “Beerducation”, crack open “Studious Stout” and hand it to your Grandpa. Grandpa reads the label and a smile spreads across his lined face, the past glistening in his eyes. He begins reminiscing about the good ol’ days he had in his college years while you pretend to listen, all the while contemplating the essay you have due tomorrow which you have yet to start. Grandpa will ensure you that his time at college was filled with studying, chasing girls, and Cruisin’ the Dub while you smile and nod trying to remember where you left your $659 textbook. You take a swig of your “Procrastination Pilsner” and begin to relax, letting Grandpa’s stories lull you into a false state of comfort. The “All-Nighter IPA” waits patiently in the case, biding it’s time.


KPU Brew Lab Packaging Concept
Published:

KPU Brew Lab Packaging Concept

Beer packaging concept for KPU Brew Lab's hypothetical series "Beerducation"

Published: