This brief was for Visit Scotland, working on a one week project in pairs with an agency.
The challenge was to promote Scotland to families as an ideal holiday. The content proposition was ‘Unleash your inner kid’.
Our idea was ‘Get Your Kid Head On.’ The aim of the campaign is to get parents to leave their stressed life and current mindset at home and build their ‘kid head’ together with their children and explore the outdoors. Families can share their creations online through Snapchat and Instagram using the hashtag #HEADINSCOTLAND.
"GET YOUR KID HEAD ON"
