I felt this is a landmark for the brand and is a perfect time for Topshop to reinforce the brand and celebrate how far the company has come in 50 years. I have chosen to create Topshop’s very own golden jubilee celebration with a Topshop Edge. I chose the theme of Jubilee because it is a time to celebrate and give thanks as well as look back on past achievements. The idea of Topshop being like royalty was in relation to their high status on the high street. I have created a series of promotional pieces for the campaign involving in store graphics, created website pages, promotional commemorative bags and other media to support the campaign.
Social Media is a big part of promotion in todays society. These are the facebook and Twitter pages highlighting Topshop’s Golden Jubilee. They will feature notifications about Golden Tickets in store promotions such as the commemorative bags and it allows customers engage with each other about the event, for example let people know when they have won a golden ticket to an exclusive Topshop street party!