World's largest Producer of Bricks
Wienerberger AG is the world’s largest producer of bricks, and number one on the clay roof tile market in Europe as well as concrete pavers in Central and Eastern Europe. In pipe systems, the company is one of the leading suppliers in Europe.
Generative Artworks, Custom-Made
For the company’s newest annual report we designed custom made, generative artworks for the cover and to showcase highlighted success stories. In order to allow visual exploration and a multitude of output, we created individual tools based on the content of these success stories. The result is on the border line between infographics and abstract artwork. All the graphics are generated procedurally, are unique and can be used not only for print, but in different media like web, animation or (interactive) installation. We worked closely with Brainds, who are responsible for the design and the overall concept of the annual report. This is Wienerberger’s first publication using their new corporate design.
Multitude of Visual Output
The following images are a selection of the most representative ones mixed with those printed in the publication, sorted by the individual stories.
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Read more about the project here: https://process.studio/works/wienerberger/
To further explain the concept of “No more flash flooding” we made a video showing the process and variety using adjustable parameters.
