The brand identity developed for the Dublin Institute of Design's graduate fashion show 2017. Following the design of the brand guide lines for the logo design, the brief was extended to include a website and business cards. A  welcome gif was also developed to accompany the brand identity. The design follows a vibrant and elegant style, with a bold colour palette to capture the crowds attention. The logo was inspired and influenced by major brands such as Gucci, Louis Vuitton and Channel, for their timeless and elegant style.