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    Annette Hamburger is a shiatsu and shonishin therapist from Zurich, Switzerland. She offers help with tensed up bodies. Instead of a classic logo… Read More
    Annette Hamburger is a shiatsu and shonishin therapist from Zurich, Switzerland. She offers help with tensed up bodies. Instead of a classic logo mark, we developed a series of logos that visualize Annette’s expertise to loosen different kinds of tenseness by giving pressure in exactly the right position. The details of these letterings („verspannt“ means tensed up in German) are slightly different in every application and the individual pink fingerprints that complete every logo are done manually by the therapist. On that basis we created the stationery consisting of letterhead, envelope, various business and post cards as well as a website. Read Less
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Annette Hamburger
Annette Hamburger is a shiatsu and shonishin therapist from Zurich, Switzerland. She offers help with tensed up bodies. Instead of a classic logo mark, we developed a series of logos that visualize Annette’s expertise to loosen different kinds of tenseness by giving pressure in exactly the right position. The details of these letterings („verspannt“ means tensed up in German) are slightly different in every application and the individual pink fingerprints that complete every logo are done manually by the therapist. On that basis we created the stationery consisting of letterhead, envelope, various business and post cards as well as a website.
Lettering variations
Postcards
Business cards
Fingerprint
Website
Annette Hamburger ist eine Shiatsu- und Shonishin-Therapeutin aus Zürich und behandelt Verspannungen. Anstelle eines klassischen Logos entwickelten wir eine variable Wort-/Bildmarke, die Annettes Fachkenntnis, verschiedenste Verspannungen durch Druck auf die entsprechenden Stelle zu lösen, visualisiert. Die Details dieser Schriftzüge unterscheiden sich bei jeder Anwendung leicht und die individuellen pinken Fingerabdrücke, die jedes Logo vervollständigen, sind von der Therapeutin manuell gesetzt. Auf dieser Basis gestalteten wir die Geschäftsdrucksachen, bestehend aus Briefpapier, Kuvert, verschiedenen Visiten- und Postkarten sowie eine Website.
Concept & Design: David Büsser, Patrik Ferrarelli
Client: Annette Hamburger
Reform – Branding & Design
reform.design