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When Ajay Chawan, a former NASA engineer, teamed with his father, a lifelong food scientist, to develop a new healthy foods company, the results were almost guaranteed to be smart. The Chawans set out to make “foods you love better for you” and did so with diabetic-friendly, healthier versions of on-the-go pastas. The only thing left was what to call it. The father/son duo looked to the creative scientists of MG for branding expertise" including naming, identity, product photography, collateral and web" and Smarter Foods was born.
Corporate Identity / Naming
Packaging / Product Naming
Packaging / Detail