SAIC Unplugged | Engery Reduction Competition Campaign Branding
Client: SAIC Sustainability, The School of Art Institute Chicago
SAIC Unplugged is a campus-wide energy reduction competition during the month of February. The academic building and residence hall with the greatest percentage of energy reduction compared to typical use win a building-wide celebration, and a year of bragging rights.
The design aims to be fun and unconventional. Instead of using traditional energy conservation iconography, I combined tips of energy-saving with letterforms. A simple blue-green gradient evolved from SAIC branding colors serves as the main color & style theme.
Graphic Design and Production: Nanjin Li
Art Direction: Nina Andorf