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    Branding project of energy saving campaign at The School of Art Institute of Chicago (SAIC).
SAIC Unplugged | Engery Reduction Competition Campaign Branding

Client: SAIC Sustainability, The School of Art Institute Chicago 

SAIC Unplugged is a campus-wide energy reduction competition during the month of February. The academic building and residence hall with the greatest percentage of energy reduction compared to typical use win a building-wide celebration, and a year of bragging rights. 

The design aims to be fun and unconventional. Instead of using traditional energy conservation iconography, I combined tips of energy-saving with letterforms. A simple blue-green gradient evolved from SAIC branding colors serves as the main color & style theme.

Graphic Design and Production: Nanjin Li 
Art Direction: Nina Andorf

Black & White letterforms
Letterforms with two main colors
Variation of letterforms
Event poster design
Pin design
SAIC Unplugged on social media!
SAIC Unplugged on social media!
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