Our brief from adidas was to redesign the global website to build brand loyalty and drive direct-to-consumer sales across the globe – launching ahead of London 2012.
We created a global web platform which consolidated adidas' disparate online properties, establishing global brand consistency while also creating clear routes to the commerce experience. Brand and commerce content was thoughtfully weighted to fit each stage of the customer’s journey, from browsing to purchasing.
The result was a premium online experience that set adidas apart from the cluttered market of wholesalers, resellers and e-tailers. Beginning in EMEA and rolling out across 40 countries in 14 languages, the solution has increased share of mind and wallet, and driven incremental online sales.