An Idea of Revolution
An Idea of Revolution
The challenge was to create a boutique gym in the capital city of Indonesia which should provide a unique experience and ambience. Then an idea was born what with a surging need of healthy lifestyle revolution. It is true that Jakarta people’s lifestyle has already dramatically evolved in a much better way for the last decade. Thus, this idea of revolution should be taken as a restatement beacon instead of as a pioneer of change. That whole lot is the thinking needed to make Epitome what it is now. Epitome is basically a fitness center, but with the correct positioning of the brand, it is becoming an active lifestyle capital and a leader of healthy lifestyle revolution in Jakarta.
The challenge was to create a boutique gym in the capital city of Indonesia which should provide a unique experience and ambience. Then an idea was born what with a surging need of healthy lifestyle revolution. It is true that Jakarta people’s lifestyle has already dramatically evolved in a much better way for the last decade. Thus, this idea of revolution should be taken as a restatement beacon instead of as a pioneer of change. That whole lot is the thinking needed to make Epitome what it is now. Epitome is basically a fitness center, but with the correct positioning of the brand, it is becoming an active lifestyle capital and a leader of healthy lifestyle revolution in Jakarta.
A Role Model
In a short phrase, Epitome would mean “a perfect model.” A perfect model stands atop the social strata; it is the most charismatic and the best in quality and in aesthete. Thus we create a brand which is able to relate to luxuries. It is the whistle-call for all the exclusive people who need a community and a place to change their lifestyle.
In a short phrase, Epitome would mean “a perfect model.” A perfect model stands atop the social strata; it is the most charismatic and the best in quality and in aesthete. Thus we create a brand which is able to relate to luxuries. It is the whistle-call for all the exclusive people who need a community and a place to change their lifestyle.
We activate the brand in effective and contemporary ways. Utilizing one of its first campaigns “Revolution Starts Now”, the brand has started to grow fan base even far before the venue is opened. The brand has been promoted online and offline, riding on social media and driven by other unique promotional methods such as a marketing van.
Maximum Amplification Through Marketing Efforts Including Social Media
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