Heritage for The Digital World
When it’s down to the heritage of Indonesian culture and everlasting traditional value, nothing can outclass the value of Pasaraya. But the question is not whether Pasaraya offers a unique selling proposition. Instead, it is the matter of whether or not that USP is applicable to modern culture, especially in the era of digital communication.
The Image
The challenge is clear: bringing (not uprooting) heritage and history values to the surface of modern digital crowd. Without modifying the essence of the brand itself, we bring people’s perception in the way of new communication. Pasaraya is now dressed with a modern visual appearance. They are now not only known as a department store selling batik, but how they are being the bridge between batik and global trends. People now have a chance to visit Pasaraya’s social media, not only to check for another batik discount, but to feed themselves with inspirations about food, fashion, and art. And to get that Nusantara-gasm.
Saleability Enhancement
Sometimes, social media is used as a tool to drive direct sales, sometimes is not. Not all marketing tools are meant for direct responses. When you do not own an e-commerce, most of the time there won’t be a point at all in selling your items via social media. Then what is the point of social media in that case?
Sometimes, social media is used as a tool to drive direct sales, sometimes is not. Not all marketing tools are meant for direct responses. When you do not own an e-commerce, most of the time there won’t be a point at all in selling your items via social media. Then what is the point of social media in that case?
To increase saleability.
Saleabilty is the power given to a brand that increase people’s likeliness to buy their product. With correct image of the brand and an enticing communication, people would love to buy your products just because they love you.
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