Turin Food / Truly Good
This project is a university project developed during the course of Graphic and Communication Design /
Visual Communication Design by PoliTo.
The purpose was to create a corporate identity for "Atlante del Cibo", the new project was developed to expound,
analyze, map and communicate Turin's Metropolitan Food System.
The Atlante is a tool for reflecting and acting on the territorial food's system, increasing its awareness through
the production of new knowledge and aggregating it to the existing one and offering it as a tool to support decisions and actions: it can be a support in designing new products and services and it can start a process of cultural innovation
in the territory. The graphic project we developed has been designed to reflect the same Atlante's values and
aims as it focuses on main themes such as the local agriculture, urban gardens and bees, food's productive cycle,
culture and events.