BEIJING 2022 WINTER OLYMPICS
PROJECT MISSION
PROJECT MISSION
Branding for the 2022 Winter Olympics that will be taking place in Beijing, China. The design is inspired by the Great Wall of China as well as the stylistic characteristics of calligraphy. The Great Wall is represented in a form similar to that of a ski run to help emphasize the Winter component of the Olympics.
Inspiration
Process
Logo
Collateral Material