Graduate Thesis
Graduate Thesis [2013]
“Customer Involvement in the Value Chain: Co-creation for Value Creation” was the title of my graduate thesis written during my studies at the University College Ghent. The objective of the paper was to give an overview of existing research studies on involving customers in the value chain and revealing the possible benefits and pitfalls of co-creation approaches within companies.
Graduate Thesis
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Graduate Thesis

Graduate thesis on the value of co-creation and the benefits and pitfalls of customer involvement in the value chain.
82
226
0
Published:

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