The project's primary requirement was to craft a distinctive label design for a Slovenian teran liquor, a product deeply rooted in the region's tradition and culture. The label needed to encapsulate the essence of the land where the product is produced and convey the rich narrative behind it.

To capture the essence of the land and its role in teran production, I developed a concept that revolved around storytelling through design. I created a label that mirrored the parched earth of the terroir where the grapes for this exquisite liquor grow. The label featured strategic cuts and a coarse, textured appearance to evoke the rugged, dry terrain. By arranging these earthy elements in a deliberate sequence, I aimed to give the label an impression of boundless continuity, mirroring the eternal connection between the land and the teran liquor it yields. This design concept not only embodied the spirit of the product but also offered consumers a visual journey into the very heart of the teran's origin.

Real case, I designed during my internship in Ljubljana, Slovenia at LONI DBS d.o.o.

aka Bellini & Friends studio (2015-2016)

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