Boyle & Co Private Cooking & Catering
Original rough sketch
Boyle & Company Private Cooking and Catering
Michael Boyle hired me to design a script logotype for his business. Since 2009 Boyle & Co has been serving clients like MGM Resorts, NBA Players, the Liberace Foundation, Opera Las Vegas, motion picture film sets and a number of other corporate and individual clients. Michael found me through social media and felt that hand lettering was the perfect way to communicate friendliness and craft through his brand.


Two ingredients; script and sans-serif

The hand-lettered script "Boyle" is based on brush lettering. It rises up to make way for the sans-serif "& CO". These two elements work together to create a balanced composition. The logo retains imperfections found in the final illustration through imperfect curves and letterforms that have inconsistent relationships to the baseline. The 'flaws' make the design feel hand-crafted, like the original made with a brush pen.

Rough curves are visible on the "e" (left) and the "y" can be seen sitting slightly above the baseline (right).




Structure & Balance
All anchor points are plotted on the extremes (Outermost top, bottom, left, and right points of each letter) and use only vertical/horizontal handles. The letters in the logotype relate to each other, which makes the composition as a whole feels sturdy and connected. 

"Boyle" is Michael's last name and the most prominent feature of the logo. "& CO", the secondary element, represents the rest of Michael's business. The line underneath "CO" represents the idea of serving by resembling a plate/platter form.

The logo lives on prepared meals, and packaged products. It's low contrast between thick and thin strokes allows it to feel delicate while maintaining readability in all of its uses.






Additional Work
Michael hired me to design a lettering composition that incorporated his logo along with the services the business provides; Private Cooking & Catering. In addition to the composition, Michael needed illustrations in the style of the logo that could be used as links on the homepage.

The script lettering in the composition and homepage illustrations use the same proportions as the Boyle & Co. logo design
Boyle & Co Private Cooking & Catering
420
4393
20
Published:

Boyle & Co Private Cooking & Catering

Hand lettered logo design and branded illustrations to for use on website
420
4393
20
Published:

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