Five Guys Rebrand  

The goal of this project was to choose a restaurant of my choice and redesign it’s entire branding system. Five Guys is a very popular burger joint that has been around since the 1980s. For the new branding system I decided to focus on the terms: minimal, old-style, healthy, clean, and loyalty. I incorporated screen print and brown paper textures to create an energetic vibe and genuine branding system that display the values that Five Guys stand by. This new branding also pulls inspiration from their mission statement that contributes all their success to their customers and employees by adding them to the packaging to show Five Guys' appreciation.