AZURE WELLNESS STUDIO
BRAND IDENTITY, VISUAL SYSTEM AND PACKAGING DESIGN
Azure Wellness Studio is going to be a centre which helps achieve holistic wellness by attending to inner and outer health - taking care of mind, body and soul. Their services include yoga classes, body care products, organic remedies, and spa services. By providing these services with health programs, they want to become a single space to achieve wellness goals , by the power of meditation, yoga, relaxation, and unique products.
My design concept was inspired by the Triquetra - one of the most powerful and ancient symbols which mean different things in different cultures. It symbolizes the basic elements, the holy trinity, and much more. The number 3 has a special significance in numerology - It is The Triad, being the number of the whole as it contains the beginning, a middle and an end. The power of three is universal and is the tripartide nature of the world as heaven, earth, and waters. It is human as body, soul and spirit. Another symbol I incorporated in my design was the lotus - representing purity, beauty, and inner strength. The logo mark also hints subtly to the union of two intersecting triangles, representing the cosmic world and the human world respectively. The final logo mark also helped generate beautiful patterns that were used in packaging and stationery design.
