For Veteran's Day 2015, Google.org's focus was on creating an immersive virtual experience for Veterans and their families to participate from wherever they were, creating an inclusive experience for those with disabilities or circumstances that didn't allow for them to travel to major cities. Google leveraged their 3D VR cameras and Google Cardboard viewers to bring participants in realtime to the Veteran's Day Parade in NYC.
The branding goals were to feel inclusive, celebratory, and patriotic. The hashtag #UnitedWeMarch became the logo for the virtual parade. We created posters that were sent to VA facilities all over the country, postcards, tee shirts, stickers, and other merch.
