On all of these emails, I sourced visuals from Chegg’s stock photo library - non-'stock-looking' hero shots and extras from on-going photo shoots headed up by staff art directors. After reading the brief and copy, my process started with searching the library then comping up visuals that would best tell the story for the ask: for example, students displaying stress, humor, urgency, defeat, relief, et cetera. Working with the creative director, I edited mocked up emails until approved. Once we had our approved hero image, I photo retouched it to match Chegg's style. Finally, I produced the completed emails shown.